Go Jauntly – New Walking App For Londoneers (sic)

Today TfL published research about the economic benefits of the Healthy Streets Approach, as part of a new hub which is available online here: tfl.gov.uk/corporate/publications-and-reports/economic-benefits-of-walking-and-cycling

Research shows that when streets and public spaces in London’s town centres and high streets are improved, retail rental values increase, more retail space is filled and there is a 93 per cent increase in people walking in the streets, compared to locations that have not been improved. The research has also found that people walking, cycling and using public transport spend the most in their local shops, 40 per cent more each month than car drivers.

The online hub will be kept up to date with research and statistics from TfL and others, highlighting the economic impact that street improvements can have. Current material on the hub includes:

  • a report setting out the economic benefits of planning cycling and walking improvements alongside housing growth
  • a survey of Business Improvement Districts (BIDs) demonstrating the economic importance of walking and cycling to businesses across London
  • research suggesting segregated cycle routes in London make our streets more efficient.

This research shows the importance of walking and cycling to high streets and local economies, which is why TfL is working to create high streets that are designed for people, inclusive and easy to access by foot or cycle.

One way we are encouraging people to walk more is through Go Jauntly, a discovery and wayfinding app for walking. Go Jauntly, recently selected as the winner of the Mayor’s Active Travel Innovation Challenge, enables people to enjoy self-guided routes with directions, photos and facts along the way. This Christmas the app will showcase local town centres, highlighting unique shopping opportunities across London and encouraging people to shop local. The free app is available to download on the iTunes app store.